Camera mindmapping

A skunk work project initiated by a product manager and myself. The goal of the feature was  to bridge the gap between analog brainstorm methods and digital mindmapping. Our users love using whiteboard and post-its but find translating the artifacts into digital format too tedious.

To convince upper management, the feature was storyboarded and user-tested. Without access to advanced technology such as camera vision, we wanted to bring it to market swiftly to gather more behavioral data. The feature was implemented and launched in both iOS and Android version of the application.

Created while working at Mindjet in 2013. I created all user experience design and storyboard illustrations for user testing. For final implementation, I worked with a visual designer to create icon assets.