NSA DATA ART FESTIVAL
A proposed campaign to turn around the negative public image of the NSA. The event would transform collected bulk phone data into visual and sound art, with the intention of raising questions on data ownership. The 2-week festival will end on February 26, 2016, with a data purging ceremony.
To capture the fragmented and expansive quality of data, a visual language heavy in patterns and repetition was used. A more feminine color palette softens the rather controversial and heavy subject matter. As the data used was intended to be destroyed, the crossbars of the logo type was extended to create a strike-through effect.
A companion app was created as a guide to the exhibits. Users can optionally wear RFID-equipped buttons that turn them into part of the art itself.
Created from a student brief in 2015.